Felipe Rocha - Product & Project Manager
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Felipe Rocha

Product Manager - Fraud Prevention & Risk Orchestration

Brazil Portugal

I build and scale mission-critical, data-driven products at the intersection of business, technology, and risk, focused on digital identity and fraud prevention in regulated markets.

About Me

Product Manager focused on digital identity, fraud prevention, and risk orchestration, operating at the intersection of strategy, data, and technology. Born in Brazil and also a citizen of Portugal.

Experience spans mission-critical products for banks, fintechs, and enterprise customers in highly regulated environments, turning complex identity and compliance requirements into simple, scalable experiences with clear business impact.

Strong background in product discovery, roadmap definition, and cross-functional execution, working closely with Engineering and Data teams to deliver reliable solutions from concept to production.

Particularly motivated by complex problem spaces that require balancing user experience, technical robustness, and regulatory constraints at scale.

Digital Identity Fraud Prevention Risk Orchestration

Outcome-Driven Product Leadership

Turning complex risk and identity problems into scalable products with measurable impact

Cross-Functional Alignment

Partnering with Engineering, Data, Legal, and Compliance to deliver in regulated environments

Built for Scale

Data-driven discovery, strong execution, and continuous improvement from roadmap to production

Core Competencies

How I drive results and lead teams

Strategic Leadership

Leading product and project initiatives with clear vision, strategic thinking, and ability to align teams toward common business objectives and measurable outcomes.

Data-Driven Decision Making

Leveraging analytics, user research, market data, and business intelligence to make informed decisions that optimize product-market fit and project success.

Agile Execution & Delivery

Implementing agile frameworks (Scrum, Kanban) to enable rapid iteration, continuous delivery, and adaptive planning for maximum business value.

Stakeholder Alignment & Communication

Building consensus across diverse stakeholders, managing expectations, and communicating effectively with technical and non-technical audiences globally.

Areas of Expertise

Specialized domains and technical knowledge

Product Management

Product strategy, roadmapping, discovery, user research, and product-market fit optimization

Project Management

Project planning, scope management, resource allocation, timeline control, and delivery excellence

Business Strategy & Planning

Market analysis, competitive positioning, business modeling, and strategic roadmap development

Agile Methodologies

Scrum, Kanban, SAFe, sprint planning, backlog management, and continuous improvement practices

Requirements & Process Management

Requirements gathering, documentation, process optimization, and workflow improvement

Risk & Quality Management

Risk identification, mitigation strategies, quality assurance, and compliance management

Professional Experience

Career journey and key achievements

nov/25 - present

Sr. Product Manager

CAF

São Paulo, Brazil

Leading the development of digital identity and fraud prevention products, aligning business strategy, data, and technology.

  • Owning the product strategy and delivery for digital identity and antifraud solutions
  • Leading discovery and roadmap definition focused on customer pain points and business impact
  • Working closely with Engineering and Data teams to ship scalable, compliant products
  • Partnering with clients to design risk, identity, and onboarding flows
Product Strategy Product Discovery Data-driven design Team Leadership
dec/21 - nov/25 4 years

Adv. Project Manager

Feedzai

São Paulo, Brazil

Led the evolution of antifraud SaaS product deliveries, connecting customers, data, and global teams to maximize impact.

  • Managed multiple high-impact projects, coordinating teams and ensuring delivery within scope, time, and budget
  • Owned delivery and evolution of risk and fraud features for enterprise clients
  • Led data-driven discovery, aligning customer pain points with technical capabilities
  • Partnered with major LatAm banks integrating monetary and non-monetary event flows
  • Collaborated with Data Science to optimize models, improving precision and reducing false positives
  • Coordinated global stakeholders across product, compliance, legal, and customer success
  • Improved stakeholder satisfaction scores from 75% to 95%
Project Management Risk Management Stakeholder Management
nov/14 - dec/21 7 years

Sr. Project Manager

Embraer Group

São José dos Campos, Brazil

Led cross-functional agile teams delivering high-impact technology solutions across aerospace, defense, and public sectors.

  • Led complex projects with annual budgets exceeding US$3M
  • Drove continuous improvement initiatives by implementign Lean practices and agile methodologies
  • Consistently recognized for outstanding performance, being awarded accordingly
Project Management Agile Requirements Gathering Process Optimization

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