# Felipe Rocha

Product & Technology Leader. Digital identity, fraud prevention and risk decisioning.

São Paulo, Brazil. Brazilian and Portuguese (EU) citizen.
Email: contato@felipeorocha.com. LinkedIn: https://linkedin.com/in/felipeorocha. CV: https://felipeorocha.com/CV_EN.pdf

## Summary

Product and technology leader with 10+ years building and scaling mission-critical platforms in fraud prevention, digital identity, risk decisioning and enterprise SaaS for regulated financial services. Led a US$20M+ ARR portfolio of 12+ enterprise fraud and risk programs for leading Brazilian banks, fintechs and payment companies. Hands-on, AI-native product engineering approach across discovery, PRDs, prototyping and validation of engineering deliverables, aligning multi-squad teams and executive stakeholders across Product, Engineering, Data, UX, CX and Sales toward measurable outcomes.

## Where I work best

- Fraud prevention and risk decisioning: real-time rules, models and orchestration for monetary and non-monetary events, from onboarding to transaction monitoring.
- Digital identity and authentication: verification, workflow orchestration, APIs and SDKs that turn identity and compliance requirements into simple, scalable journeys.
- Hands-on, AI-native product leadership: discovery, PRDs, prototyping and validation of engineering deliverables, aligning multi-squad teams and executives around measurable outcomes.

## Track record

### Certta, Product Manager Specialist (Nov 2025 to present, São Paulo)

Lead strategic digital identity, fraud prevention and risk technology products from discovery through production, serving enterprise and SMB customers.

- Own vision, strategy, roadmap and delivery priorities for new and in-production products.
- Lead multi-squad development across Product, Engineering, Data and UX, aligned to company-wide OKRs.
- Run discovery with enterprise customers and Sales, converting ambiguous problems into hypotheses, PRDs and prioritized opportunities.
- Apply AI across the product lifecycle, from prototyping to validating engineering deliverables at commit and pull request level.

### Feedzai, Advanced Project Manager (Dec 2021 to Nov 2025, São Paulo)

Led strategic programs and enterprise implementations of real-time fraud prevention and risk decisioning for a global financial technology company.

- Led a portfolio of enterprise programs representing US$20M+ in annual recurring revenue, spanning digital banks, payment acquirers, an investment bank and a multinational telecom group.
- Delivered 12+ strategic programs across Latin America, including enterprise implementations for 3 major Brazilian banks.
- Led the migration of the Feedzai fraud platform from on-premises to cloud at one of Brazil's largest digital wallets, and owned its production risk matrix of 40+ real-time decisioning rules.
- Partnered with Data Science to improve model performance and false-positive management; led cross-functional teams of ~10 across Product, Engineering, Compliance, Legal and Customer Success.

### Atech (Embraer Group), Senior Project Manager (Feb 2016 to Dec 2021, São José dos Campos)

Led complex technology programs across aerospace, defense and public-sector environments.

- Managed programs with budgets exceeding R$5 million, owning scope, financial control, delivery, risks and executive stakeholders.
- Led multidisciplinary Agile teams of ~10 delivering mission-critical platforms end to end.
- Implemented Lean and Agile practices, improving delivery velocity, transparency and quality.

## Education and languages

- Universidade de São Paulo (USP / ESALQ): MBA, Business Management, 2019 to 2021
- Fundação Getulio Vargas (FGV EAESP): Marketing & Business Management, 2015 to 2017
- Certifications: Fraud Bootcamp Practitioner, Risk Leadership Academy (2024); Certified Scrum Master (CSM); Cultural Awareness in Global Business, MIT
- Languages: Portuguese (native), English (full professional), Spanish (intermediate), French (basic)