Product & Technology Leader

I build the products that decide who to trust.

Fraud prevention, digital identity and real-time risk decisioning for banks, fintechs and enterprise platforms in regulated markets.

São Paulo, Brazil · Portuguese / EU citizen

Felipe Rocha, Product and Technology Leader
10+

Years leading cross-functional technology teams

US$20M+

ARR portfolio of enterprise fraud and risk programs

12+

Strategic programs delivered across Latin America

The problems I work on

Where business, technology and regulation collide.

01

Trust

  • Fraud prevention
  • Risk decisioning
  • Transaction monitoring

Building systems that make high-stakes decisions in real time.

02

Identity

  • Digital identity
  • Authentication
  • KYC / onboarding

Turning identity and compliance requirements into scalable product experiences.

03

Complexity

  • Enterprise platforms
  • Regulated markets
  • Multi-squad execution

Connecting business, technology and execution when the problem cannot be solved by one team.

Selected experience

Ten years working on complex technology products.

Career summary by year, company, role and focus area
Year Company Role Focus
2025 — Certta Product Manager Specialist Identity / Fraud / Onboarding
2021–2025 Feedzai Advanced Project Manager Fraud / Risk Engine / Enterprise
2016–2021 Atech (Embraer Group) Senior Project Manager Technology / Aerospace / Defense
Certta Nov 2025 to present · São Paulo

Product Manager Specialist

Lead strategic digital identity, fraud prevention and risk technology products from discovery through production, serving enterprise and SMB customers.

  • Own vision, strategy, roadmap and delivery priorities for new and in-production products.
  • Lead multi-squad development across Product, Engineering, Data and UX, aligned to company-wide OKRs.
  • Apply AI across the product lifecycle, from prototyping to validating engineering deliverables at commit and pull request level.
Feedzai Dec 2021 to Nov 2025 · São Paulo

Advanced Project Manager

Led strategic programs and enterprise implementations of real-time fraud prevention and risk decisioning for a global financial technology company.

US$20M+
ARR portfolio
12+
Strategic programs
  • Led the migration of the Feedzai fraud platform from on-premises to cloud at one of Brazil's largest digital wallets, and owned its production risk matrix of 40+ real-time decisioning rules.
  • Partnered with Data Science to improve model performance and false-positive management; coordinated delivery across cross-functional teams of dozens spanning Delivery, Engineering, Data Science, Risk Consultants and Customer Success.
Atech (Embraer Group) Feb 2016 to Dec 2021 · São José dos Campos

Senior Project Manager

Led complex technology programs across aerospace, defense and public-sector environments.

R$5M+
Program budgets
  • Led multidisciplinary Agile teams of ~10 delivering mission-critical platforms end to end.
  • Implemented Lean and Agile practices, improving delivery velocity, transparency and quality.
Project delivery Program leadership Product Product & technology leadership

From delivering complex technology programs to building the products and systems behind them.

How I work

01

Turn complexity into clarity

I work comfortably where business requirements, technology constraints and regulation collide.

02

Stay close to the problem

I use customer discovery, experimentation and direct collaboration with engineering to turn ambiguity into product decisions.

03

Connect strategy to delivery

I care about the roadmap, but also about what actually reaches production and creates measurable value.

04

Use AI as leverage

AI is part of the product development workflow, from discovery and prototyping to validating engineering output.

Education and languages

USP / ESALQ

MBA, Business Management, 2019 to 2021

FGV EAESP

Marketing & Business Management, 2015 to 2017

Certifications

Fraud Bootcamp Practitioner, Risk Leadership Academy (2024)
Certified Scrum Master (CSM)
Cultural Awareness in Global Business, MIT

Languages

Portuguese (native), English (full professional), Spanish (intermediate), French (basic).

Good products make complex decisions feel simple.

Open to conversations about product and technology leadership in fraud prevention, digital identity and fintech.