Product & Technology Leader

I build the products that decide who to trust.

Fraud prevention, digital identity and real-time risk decisioning for banks, fintechs and enterprise platforms in regulated markets. Ten years leading cross-functional teams from discovery to production.

Brazilian and Portuguese (EU) citizen, based in São Paulo.

Felipe Rocha
10+

years leading cross-functional technology teams

US$20M+

ARR portfolio of enterprise fraud and risk programs led across Latin America

12+

strategic programs delivered for banks, fintechs and payment companies

Where I work best

Complex problem spaces where user experience, technical robustness and regulation have to hold at scale, and where the product is only as good as the decisions it makes in real time.

Fraud prevention and risk decisioning

Real-time rules, models and orchestration for monetary and non-monetary events, from onboarding to transaction monitoring.

Digital identity and authentication

Verification, workflow orchestration, APIs and SDKs that turn identity and compliance requirements into simple, scalable journeys.

Hands-on, AI-native product leadership

Discovery, PRDs, prototyping and validation of engineering deliverables, aligning multi-squad teams and executives around measurable outcomes.

Track record

Ten years across antifraud SaaS, digital identity and mission-critical technology programs.

  1. Nov 2025 to presentSão Paulo

    Product Manager Specialist

    Certta

    Lead strategic digital identity, fraud prevention and risk technology products from discovery through production, serving enterprise and SMB customers.

    • Own vision, strategy, roadmap and delivery priorities for new and in-production products.
    • Lead multi-squad development across Product, Engineering, Data and UX, aligned to company-wide OKRs.
    • Run discovery with enterprise customers and Sales, converting ambiguous problems into hypotheses, PRDs and prioritized opportunities.
    • Apply AI across the product lifecycle, from prototyping to validating engineering deliverables at commit and pull request level.
  2. Dec 2021 to Nov 2025São Paulo

    Advanced Project Manager

    Feedzai

    Led strategic programs and enterprise implementations of real-time fraud prevention and risk decisioning for a global financial technology company.

    • Led a portfolio of enterprise programs representing US$20M+ in annual recurring revenue, spanning digital banks, payment acquirers, an investment bank and a multinational telecom group.
    • Delivered 12+ strategic programs across Latin America, including enterprise implementations for 3 major Brazilian banks.
    • Led the migration of the Feedzai fraud platform from on-premises to cloud at one of Brazil's largest digital wallets, and owned its production risk matrix of 40+ real-time decisioning rules.
    • Partnered with Data Science to improve model performance and false-positive management; led cross-functional teams of ~10 across Product, Engineering, Compliance, Legal and Customer Success.
  3. Feb 2016 to Dec 2021São José dos Campos

    Senior Project Manager

    Atech (Embraer Group)

    Led complex technology programs across aerospace, defense and public-sector environments.

    • Managed programs with budgets exceeding R$5 million, owning scope, financial control, delivery, risks and executive stakeholders.
    • Led multidisciplinary Agile teams of ~10 delivering mission-critical platforms end to end.
    • Implemented Lean and Agile practices, improving delivery velocity, transparency and quality.

Education and languages

USP / ESALQ

MBA, Business Management, 2019 to 2021

FGV EAESP

Marketing & Business Management, 2015 to 2017

Certifications

  • Fraud Bootcamp Practitioner, Risk Leadership Academy (2024)
  • Certified Scrum Master (CSM)
  • Cultural Awareness in Global Business, MIT

Languages

Portuguese (native), English (full professional), Spanish (intermediate), French (basic).

Let's talk

Open to conversations about product and technology leadership in fraud prevention, digital identity and fintech.

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